Price Realty Corporation (PRC) is a trusted multifamily investment and management company seeking long-term investor alliances to capitalize on investment opportunities in the four core Texas markets (Dallas/Fort Worth, Houston, Austin and San Antonio). We create strong returns and capital appreciation for our partners by specializing in acquisitions, value generating renovations, and property management of multifamily assets.
In 1992, we acquired our first, 56-unit multifamily property. Since then, we have provided our loyal investor base attractive returns on properties that we have acquired and sold. Our investor base includes institutional equity, joint venture capital and high net worth individuals, dozens of whom have been investing with us since the very beginning.
For more than 25 years, the keys to our success have been:
We currently own and manage approximately 5,500 units across 20 properties, with total assets under management valued in excess of $750M.
PRC’s senior investment and management team has extensive experience in acquisitions, market evaluation, debt and equity financing, property management, repositioning and value add construction.
PRC is a vertically integrated platform. We execute as an “Operator,” meaning that we manage our investments directly, resulting in greater operational control and more efficient business plan execution.
We offer investment opportunities for several private equity vehicles, including institutional equity, joint venture capital and high net worth individuals.
For more information about PRC, multifamily investment opportunities, acquisitions or dispositions please contact us.
President and Owner
Mike oversees all investment and management operations for Price Realty Corporation (PRC), which he founded in 1991. Since the acquisition of his first duplex, Mike has grown PRC to over 7,000 multifamily units and from one employee to over 150 employees. Since 1992, he has successfully closed numerous private syndications as well as institutional joint ventures, raising and investing over $160 million in equity.
Throughout PRC’s history, the firm has cultivated a loyal base of private investor relationships resulting in repeat investments in all PRC syndications. Mike also invests personally in each acquisition.
Mike began his extensive real estate career in 1983 at Marcus & Millichap, an investment brokerage firm. Specializing in the sale of multifamily properties, Mike gained recognition in the firm as one of their top agents locally and nationally.
Mike holds a Bachelor of Sciences degree from Indiana University. Professional organizations include: National Multifamily Housing Council, National Apartment Association, Texas Apartment Association, Apartment Association of Greater Dallas, Texas Real Estate Commission, The Real Estate Council.
Vice President of PRC and President of Price Realty Management Corporation
Renee joined Price Realty Corporation (PRC) in 1995 and is responsible for all aspects of property operations including financial performance, asset management, marketing, acquisition due diligence, property repositioning and value maximization, and human resources.
Prior to joining PRC, Renee served as Vice President of Monterrey Management, where she oversaw the operations of over 4,000 units in the Dallas/Fort Worth and Houston markets. She also served as Vice President of Murray Management Corporation, where she supervised the operations of 3,500 units throughout the southwest United States.
Renee attended Memphis State University and received her Certified Property Manager designation from the Institute of Real Estate Management in 1987. Professional organizations include: National Multi Housing Council, National Apartment Association, Texas Apartment Association, Apartment Association of Greater Dallas, National Association of Realtors, Texas Real Estate Commission
Chief Financial Officer
Randy joined Price Realty Corporation (PRC) in 2001 and is responsible for all aspects of financial reporting to lenders and equity partners, as well as federal and state income tax compliance reporting.
Prior to joining PRC, Randy was a shareholder with Philip Vogel & Company, a large public accounting firm in Dallas, Texas. Randy spent a large part of his 18-year career in public accounting providing financial reporting, tax compliance and consulting services to a wide range of clients in the real estate industry.
Randy is a graduate of Iowa State University and a licensed CPA in Texas. Professional organizations include: American Institute of Certified Public Accountants, Texas Society of Certified Public Accountants.
Director of Acquisitions
Nicholas Ross is Price Realty Corporation’s Director of Acquisitions and is responsible for investment strategy, sourcing and underwriting acquisitions, market analysis, and developing debt and equity relationships.
Prior to joining PRC, Mr. Ross held roles at firms including JCR Capital, Related Companies, and The Milestone Group where he was responsible for sourcing, underwriting, and structuring real estate investment opportunities and asset management of multifamily portfolios.
Mr. Ross is a graduate of the University of North Texas. Professional organizations include: National Multifamily Housing Council and The Real Estate Council.